A proud student of the University of Technology Sydney and Sydney Boys High, Alex is a shining example of entrepreneurial thinking and someone with the professional drive to achieve corporate success through greater community health and well being. 

 

Alex is a true pioneer in the health and beauty market having previously developed such house hold brands as Skin Doctors, Fat Blaster and Naturopathica.  Alex has the ability to read markets and see opportunities that others simply can not.  It is this unique ability that has seen him develop and distribute products in over 40 countries and be twice featured on BRW's Fast 100 list. 

 

As CEO of the IGEA group, Alex is combining all the experience of his 10 + years in brand creation to ensure the ventures of Derma Brands and IGEA Life Sciences continue to maximise market opportunities.

 

The ongoing success of an organization is based on the strength of its leadership and the development of its staff, the IGEA Group is no different. Alex's dynamic leadership style empowers his employees and encourages individuals to grow through the free flow of ideas, allowing employees to take ownership of projects and giving guidance for career development and progression.

 

With a proven track record in successful publishing, brand creation and distribution, Alex has re-entered the market teamed with well known author and health industry expert Geoff Jowett, to create best selling brands Bodytrim and David Babaii for Wild Aid.

 

Alex is now and always has been a vocal advocate of a free universal healthcare system. As a visionary his efforts focus on empowering the individual via education.  Over the years he has campaigned for the importance of publicly funded health education and the promotion of preventative health practices.  Alex is also a financial contributor to many important non government organizations that raise funds for medical research.

 

 

 

Geoff Jowett is a man on a mission - to change the world one life at a time.

 

Graduating at age 21 from the University of New South Wales with a Bachelor of Sports Science, Geoff quickly became a highly sought after personal trainer and within a few short years went on to build the largest personal training company in the southern hemisphere. He received such awards as the Australian Personal Trainer of the Year and Personal Training Business Owner of the Year. During this time he consulted to everyone from mums and dads to A-list celebrities.

 

Despite all Geoff's success as a trainer, he realised   the goal of making a global health difference was not going to be achieved through one- on- one training. The drive to eradicate curable weight related disease needed to be achieved through easily accessible education tools; hence Geoff's best selling weight loss coaching system Bodytrim was created.

 

Geoff's strong theoretical background combined with his life experiences as a trainer made him the ideal visionary to develop working educational systems to achieve long term weight loss goals. A man who is not afraid to look out side the mainstream,   Geoff continues to forge a new weight loss path and strives to find cures and preventions for many weight related curable diseases. Through the introduction of Geoff's weight loss principles in the form of Bodytrim into the market place, significant reversals in conditions such as type 2 diabetes, high blood pressure, elevated cholesterol have been achieved.

 

Geoff's ever present goal is to make a global difference in the area of curable weight related diseases. His aim is to create simple, easy to understand educational programs that empower all individuals to make correct long term lifestyle choices.